Locally Grown Theme Video Uses Style of “The Office”
Richards Lerma, a next generation multicultural agency is behind this year’s Dallas ADDYs theme, “Locally Grown” They just released their first video teaser shot and directed in a similar style to the hit TV shot, “The Office.” AdChat DFW asked Rodrigo Maycott, Head of Art at Richards Lerma, about that.
Rodrigo stated, “We wanted to bring the “Locally Grown” concept to life in a way that celebrates the diverse group of characters that are part of the local creative community, all while taking the opportunity to laugh at ourselves. The video series will follow the life cycle of an idea as it goes from a budding concept, which is presented to and transformed by the client, and is finally served for the general population to consume.”
“We know the people watching this will identify with the scenarios, and hope it brings us together around a creative community that shares similar experiences on a day-to-day basis. We are very excited and grateful to have Equilateral Films as our partner in producing these videos. They bring the production value and direction that will take the videos to a higher degree of execution.”
Watch ADDY’s Teaser