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Monday 15 July 2019
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ATK PLN Animates UglyDolls Characters for Kelly Clarkson Music Video “Broken & Beautiful” | Daughter River Rose Co-Stars

ATK PLN Animates UglyDolls Characters for Kelly Clarkson Music Video “Broken & Beautiful” | Daughter River Rose Co-Stars

Watch the Empowering Video That Blends Live Action an Custom Animation

Atlantic Records in partnership with STXfilms recently announced the premiere of the official companion video to Kelly Clarkson’s “Broken & Beautiful,” the stunning hit single from the eagerly awaited “UGLYDOLLS ORIGINAL MOTION PICTURE SOUNDTRACK.” The empowering colorful clip, which stars both Clarkson and her adorable daughter River Rose alongside exclusive animation of the film’s lead character Moxy (played by Clarkson herself) blends live action and custom animation. The video also features a cameo of a personalized “UglyDoll” version of global superstar artist/producer/DJ Marshmello, who produced the song alongside Steve Mac. The movie UglyDolls, arrives in theatres everywhere on May 3rd.

Samanatha Daniel, ATK PLN’s Senior Producer stated, “We had such a blast collaborating with the team at Atlantic Records, and Hound Production Company on this video!  Using live action footage as plates to work off, we moved quickly on a very tight schedule to animate and bring the UglyDolls into Kelly Clarkson’s world. For moving shots, such as Moxy flying through backstage on a cart, we tracked and rotoscoped footage so we could seamlessly integrate her, to make her look convincing as a CG character in real life setting. For the Marshmello doll, we created a custom character and helmet to match his real-life stage presence, but UglyDolls style! It was really fun seeing it all come together, and getting this unique opportunity to get Moxy and Kelly performing together as alter egos.”

Composed for UglyDolls, “Broken & Beautiful” is co-written by P!NK alongside Johnny McDaid, Steve Mac (Ed Sheeran’s “Shape Of You” and P!NK’s “What About Us”), and Marshmello and produced by Steve Mac & Marshmello. “Broken & Beautiful” is available now at all DSPs HERE; the uplifting track is also accompanied by a custom animated lyric video and is fast proving a massive success, coming in as this week’s “Most Added” new single at Hot AC radio stations nationwide. Along with its popular success, the single earned immediate critical applause upon its release, with Rolling Stone praising it as a “sleek new electro-pop song… (‘Broken & Beautiful’) utilizes a quiet-loud dynamic, with Clarkson belting in a high register on the chorus.” The New York Times declared “Broken & Beautiful” to be “a classic empowerment anthem…from the forthcoming animated movie UglyDolls, in which Clarkson plays a plush toy seeking self-acceptance,” while GQ named the single to its “The 4.5 Songs You Need to Hear This Week,” proclaiming simply, “Mark my words: Kelly Clarkson will EGOT.”

Clarkson – who stars in UglyDolls as the film’s lead character, Moxy – will host and perform “Broken & Beautiful” at the upcoming Billboard Music Awards, set for broadcast on NBC next Wednesday, May 1st (check local listings). The GRAMMY® Award-winning superstar previously celebrated the single’s arrival with stunning live performances on NBC’s The Tonight Show Starring Jimmy Fallon (streaming HERE) and TODAY (streaming HERE). In addition, the multi-platinum singer-songwriter sat down for interviews on ABC’s Live with Kelly & Ryan and with Kathie Lee & Hoda on NBC’s TODAY.

A brand-new album featuring original music by an incredible line-up of global superstars, “UGLYDOLLS ORIGINAL MOTION PICTURE SOUNDTRACK” is available for pre-order now at select DSPs HERE. The collection also includes the international hit single, “Ugly” (“Fea”), by Latin GRAMMY® Award-nominated Brazilian pop superstar Anitta, available now for streaming and download in three languages HERE.  Last week saw the arrival of “Don’t Change,” performed by rising pop stars Why Don’t We, available at all DSPs HERE; the official video can be viewed at the group’s wildly popular YouTube channel HERE. As if all that weren’t enough, “UGLYDOLLS ORIGINAL MOTION PICTURE SOUNDTRACK” also includes brand new songs from the film by cast members Nick Jonas, Blake Shelton, Janelle Monáe, and Bebe Rexha. Also starring in the film’s voice cast are Wanda Sykes, Gabriel Iglesias, Wang Leehom, Emma Roberts, Charli XCX, and Lizzo. 



ATK PLN

ATK PLN is a strategic creative group positioned firmly at the intersection of design, animation and live action. They fuse design-driven visuals with feature film finesse, telling stories on screens of all sizes. With offices in Hollywood, Dallas and Montreal, ATK PLN’s work entertains, elicits emotion and elevates brand success for their partners.