Sunday 16 June 2019
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Dallas Mavericks Debut AR Mural in the Heart of Downtown Dallas | Groove Jones Produced AR

Dallas Mavericks Debut AR Mural in the Heart of Downtown Dallas | Groove Jones Produced AR

Just in time for the Dallas Mavericks home opener on October 20th, the largest augmented reality installment on the Facebook platform went live in the heart of Downtown Dallas. The back of the Downtown YMCA building (601 N. Akard), which can be seen from the intersection of Field Street and Ross Avenue, has been taken over with an incredible 68’ x 193’ mural, featuring Dennis Smith Jr.  Fans who wish to see the augmented reality are instructed to go to for details and get access to the Facebook filter. When activated, Dennis Smith Jr. is brought to life for a larger-than-life dunk in augmented reality.

“We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones who helped us bring this experience to Dallas,” said Jerome Elenez, CMO of the Dallas Mavericks.

The creative and technology studio Groove Jones produced the AR experience, with creative direction from the Dallas Mavericks, by taking both photo and video assets to bring the animation to life. The wallscape will be active through December and fans are encouraged to share their experiences through social media using the hashtag #mavsAR.

Check out the teaser for the animation now at

ABOUT THE DALLAS MAVERICKS: The Dallas Mavericks are a first class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Rick Carlisle, General Manager Donnie Nelson, Chief Executive Officer Cynt Marshall and Owner Mark Cuban. Since the inaugural season in 1980-81, the Mavs have won three division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community outreach programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit

 ABOUT GROOVE JONES:  Groove Jones is an award-winning creative and technology studio that specializes in developing immersive Virtual Reality and Augmented Reality experiences for big brands. The team has a proven track record of delivering amazing digital experiences for a client roster that includes AT&T, Intel, Lexus, MasterCard, McDonald’s, Nestle and Samsung. For more information visit –

Dallas Mavericks

The Dallas Mavericks are an American professional basketball team based in Dallas, Texas. The Mavericks compete in the National Basketball Association (NBA) as a member club of the league's Western Conference Southwest Division.