It’s that time of year again as Chick-fil-A celebrates its 15th annual Cow Appreciation Day and commemorates its “Eat Mor Chikin” cows.
Today, July 9, 2019, if a customer dressed like a cow, visits one of the company’s 2,400 locations in the U.S. they are eligible to receive a free entrée from opening until 7 p.m.
Per Chick-fil-A, cow costumes are defined as anything “cow-like.” That includes spotted accessories, a T-shirt with black and white spots, or “a cow hat or mask, etc.”
Despite serving chicken dishes, Chick-fil-A is widely known for its cow mascots. The company said in a news release that 2019’s Cow Appreciation Day marks the chain’s 24th anniversary of its “Eat More Chikin” cows marketing campaign.
Chick-fil-A said that during last year’s appreciation day, 1.95 million customers dressed up like cows for a free meal.