Twitter’s David Grossman is the Head of TV & Entertainment – Content Partnerships. Leading Twitter’s partnerships and monetization efforts with TV networks, studios, syndicators and production companies. David will be traveling from New York to share with AAF Dallas how Twitter is changing the game in the online streaming and video space.
A variety of video ad formats earn attention in the moment it matters most and target those who will be most receptive and interested in your brand. With Twitter, advertisers can monetize and sponsor videos from 200 of the world’s top TV networks. And when big events — like the Presidential Election, the Olympics or World Cup — play out around the globe, Twitter is the first place audiences turn to see and share custom GIFs, ScratchReels, and conversational videos.
David works with Twitter’s content partners to bring exclusive and complementary content to Twitter, creating a new revenue stream for the partners, a premium sponsorship opportunity for brands and a more enriching experience for viewers and Twitter users. Prior
Prior to joining Twitter, David spent 17 years at Univision Communications in a variety of sales and management roles. Most recently, he led sales and strategy for major 360 franchises, such as The Latin Grammys. David began his career at Turner Broadcasting, spending a total of five years there across the Sports, Entertainment and Digital divisions.
David has an MBA in International Business from The George Washington University and a BA in Political Science from Binghamton University. He resides in Westfield, New Jersey with his wife and three sons. He is active on Twitter – @davidgrossman8.
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