Whiskey Bacon Club unveils its first of two new commercials for its new client TexasLending.com, titled “Painting.” The new campaign takes the client in a different direction from their usual testimonials that feature the company’s founder Kevin Miller.
“Kevin Miller called and said he wanted to try a new approach, to broaden his marketing efforts beyond just him,” said Whiskey Bacon Club’s Kevin Sutton. “He has a great sense of humor and he felt comedy spots were the way to cut through. That’s right in our wheelhouse.”
The campaign takes a humorous looks at what happens when wanna-be homeowners get a bit too overzealous and “borrow” someone else’s house, and then reminds them that TexasLending.com is the quickest and most affordable way to get a mortgage loan and get into a house all their own.
The budget was challenging, but that’s what makes Whiskey Bacon Club perfect for clients like TexasLending.com. Whiskey Bacon Club is a new creative delivery system that partners creatives, directors and editors under one roof to bring real efficiencies to the production process.
“We created these with local up-and-coming director Joe Harris, who also shot and edited,” Sutton added. “Joe was great but he couldn’t control the weather. The hardest part was finding a day when it wasn’t raining. We postponed the shoot four times.”
A second spot in the campaign will break soon.
Check out “Get Your Own House – Painting”